In the three blog posts prior to this one, we explored the macro trends emerging from our collective experiences with COVID-19. It appears they might affect the way we all conduct business for the foreseeable future, if not permanently.
But understanding trends is only the first step. Every company needs…
A few weeks back, I was listening to an episode of the podcast “ The Skeptics Guide to the Universe,” and the host, Steven Novella, was discussing the asymmetrical time frames of destruction and restoration when considering the fate of the polar ice caps. If we do nothing about climate…
For any experience to truly connect with people, it must engage both halves of their brain. Now, we understand that this mythical separation of domain between the right and left hemispheres of the brain is more rooted in pop culture than science, but it is still an apt framework for…
You’ve undoubtedly been in brainstorming sessions. Some of these sessions have likely been fruitful, others disappointing. We often get asked how ideation is different from brainstorming on “ Brilliant.”- a podcast hosted by Magnani’s president. One guest distinguished the two types of sessions by asserting most brainstorms are simply “meetings……
Recently, at Experience Design Week in Denver, we led a round table discussion with a group of experience design professionals who worked for a range of companies; some as large as Amazon and Google, some as small as a recently-pivoted tech startup. …
There are two paths to innovation. One resides in our timeline just beyond now-solving a problem that exists today with technologies and resources available today. For comparison’s sake, let’s call it simple forecasting. The other path resides in our timeline years into the future-solving a problem that is, at least…
Watching the world’s automakers respond (or not, as the case may be) to Tesla, has been interesting, to say the least. …
Innovators are notoriously tough people to buy gifts for. They’re early adopters, so the stuff they likely want isn’t on sale yet, or worse, they couldn’t wait and already bought whatever it is for themselves. They get bored easily, so to be worth our effort and hard-earned dollars, the things…
There’s a classic Venn diagram generally attributed to Ideo’s Tim Brown that points to the reality that for an idea to be considered an innovation, it needs to satisfy three criteria: desirability (people would want it), feasibility (it is something that can realistically be created) and viability (it can be…
They say, “To innovate, you need to be more agile.” They’re oversimplifying.
I’m not sure who first promoted the idea that the greatest determiner of whether a corporation could successfully innovate is an ill-defined, immeasurable quality named “agility.” I am sure that the individual in question had a penchant for…
