Keeping the Human in Human-Centered Design

Photo by Anthony Menecola on Unsplash

Recently, at Experience Design Week in Denver, we led a round table discussion with a group of experience design professionals who worked for a range of companies; some as large as Amazon and Google, some as small as a recently-pivoted tech startup. No matter the size of the enterprise, we heard the same issues discussed as challenges from nearly every participant:

• Clearly defining and…