Three reasons Uber should never have invested in self-driving technology.

There’s a classic Venn diagram generally attributed to Ideo’s Tim Brown that points to the reality that for an idea to be considered an innovation, it needs to satisfy three criteria: desirability (people would want it), feasibility (it is something that can realistically be created) and viability (it can be made and offered in a way that makes financial sense for…

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Innovator. Design Thinker. Composer. Tinkerer.

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Justin Daab

Justin Daab

Innovator. Design Thinker. Composer. Tinkerer.

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